ILLUSTRATION PRICING GUIDE

ITEM

DESCRIPTION

PRICE

 

 

DESIGN FEE (MINIMUM)

 

Comps, final art, revisions, alterations and more

 

$50 per 1/2 hour

 

 

 

PROJECT REQUIREMENTS

 

 

Information needed from the client to begin the project:

- Where will the Illustration be shown and how often (usage rights)?

- What size will the illustration be?

- What medium will the illustration be in?

- How complex does the client want the illustration?

- Does the client have samples of the idea they want to achieve?

 

 

N/A

 

 

PREPRODUCTION

 

Comps and storyboards

 

$125 per hour

 

 

ANIMATION

 

Flash, TV or DVD animation

 

$200 per hour and up

 

 

ADVERTISING

 

Newspaper, magazine, direct mail and other printed pieces

 

$150 per hour

 

 

MASCOT OR CHARACTER

 

School organizations and company identity

 

$150 per hour

 

 

NONPROFIT ORGANIZATION

 

Local and national coverage from newspapers to TV

 

$125 per hour

 

ONE-TIME FEE OR ROYALTY PERCENTAGE

 

SALE OF ORIGINAL ARTWORK

 

Asking price for original artwork - All rights transferred

 

200% increase

 

 

STOCK IMAGES / CLIP ART

 

Artwork that is sold as stock art - No rights transferred

 

15% royalty on gross*

 

 

UNLIMITED PRINT USAGE

 

National and International usage - No rights transferred

 

50% increase

 

 

UNLIMITED WEB USAGE

 

National and International usage - No rights transferred

 

50% increase

 

 

BOTH PRINT AND WEB USAGE

 

National and International usage - No rights transferred

 

85% increase

 

NOTES

 

 

 

 

 

 

 

 

 

 

 

 

ROYALTY PRICING*:

Royalty pricing is based on the designer retaining all rights to the art and getting a 10% to 15% royalty based on gross sales of the artwork that is sold by the client. In many cases, this type of art is used as stock images or clip-art for resale.