In just about any business, managing client expectations can be difficult at times. It’s especially true when you, as a professional, have been doing what you do for a long time, and a new client comes along that may seem to know enough that you forget to tell them everything. Here’s some valuable lessons I’ve learned along […]
Many businesses experience some degree of success without a marketing plan, but keep in mind that 95% of all small businesses fail within the first 5 years. The biggest reasons those fail include lack of operating capital, lack of experience or knowledge, and lack of a business or marketing plan. I’m not here to sell you on virtues of a marketing plan. However, I will tell you that it does more than help – it provides a road map for getting customers in the door. A business card is usually the first place people without a marketing plan start, but in reality, it’s not a bad place to start, and holds a very important position in your branding scheme.