Marketing in THIS Economy

September 4, 2013

Create FANS, not just customers!

Everyone’s heard me talk about branding and what it REALLY is, and that the desired customer base is a “Fan” base. This is advice from …

September 3, 2013

How to Manage Client Expectations

In just about any business, managing client expectations can be difficult at times.  It’s especially true when you, as a professional, have been doing what …

September 14, 2010

The Power of Business Cards and your Brand

Many businesses experience some degree of success without a marketing plan, but keep in mind that 95% of all small businesses fail within the first 5 years. The biggest reasons those fail include lack of operating capital, lack of experience or knowledge, and lack of a business or marketing plan. I’m not here to sell you on virtues of a marketing plan. However, I will tell you that it does more than help – it provides a road map for getting customers in the door. A business card is usually the first place people without a marketing plan start, but in reality, it’s not a bad place to start, and holds a very important position in your branding scheme.

December 15, 2009

Where Your Customers ARE

Welcome to the first edition of “MARKETING IN THIS ECONOMY.”  I’m Dave McClave, and I really hope you’ll get a lot out if this series.  …

June 28, 2008

FREE CASH! (or services)

This article gives you tips on setting up and executing a successful Guerrilla Marketing program. Whether it’s the utilization of street teams, spokesmodels, passing out samples or product demonstrations, street marketing reaches people where they work and play.